Showing posts with label Press. Show all posts
Showing posts with label Press. Show all posts

Saturday, October 31, 2009

The Death of a Nonprofit - Kids Care in Houston TX – But Why Did It Die?

This is the story of the death of a nonprofit, Kids Care in Houston TX. Kids Care received extensive national notice, significant support, a high-profile board and national and international awards and recognition. Carol and Hurt Porter, Jr. started Kids Care in their kitchen in 1984. It grew to feeding 20, 000 people a month in the first Meals on Wheels program for hungry children The Porters branched out to provide health care and provide cultural-enrichment programs for inner-city kids. Whole families were being fed. Carol Porter was called the “Mother Teresa of Houston”. Carol spoke before the United Nations about her work as a nongovernmental organization. In 2002, however, extreme news coverage from a Houston television reporter Wayne Dolcefino on the local ABC affiliate changed everything. Dolcafino wrote 40 articles in the series. He won an Edward R. Murrow and an Emmy for his Kid Care series. The allegations included personal use of corporate credit cards, the ownership of a new car, funds spent on hair care, Italian tile for their home, unpaid taxes, expensive restaurants, hotels and a strip club – and more. But what is this story truly about?

Is this a story about

• nonprofit theft, corruption and embezzlement;

• a story of gross mismanagement;

• the failure of an influential board’s oversight;

• really bad business practices;

• a case of high performance and poorly designed structure to maintain itself;

• an overreaching mission that grew beyond the ability of its creators, staff and board;

• poor public relations;

• straight out-and-out racism;

• the story of a muck-raking self-serving reporter;

• an over-aggressive Attorney General;

• a misinformed Internal Revenue Service?

Whatever your conclusion, the fact is Kids Care died. But why?

Killing Kid Care - Carol and Hurt Porter Jr. ran a well-connected, million-dollar "model charity" in Houston—until it all came crashing down By David Theis September 18, 2009 AllBusiness

On a recent Saturday afternoon, a group of parishioners from Berean Adventist Church on Houston's near East Side gathered to fill grocery bags with donated food. It was part of a weekly post-church ritual organized by the Porters- Carol and Hurt Jr. The Porters round up donations from grocery stores and bring the fruits and vegetables to be sorted, bagged and delivered to the neighborhood's numerous elderly and shut-in residents.

As the group counted out how many bananas, mangoes and yams should go into each bag, Carol and Hurt were lively and engaged. Carol, who's 64, is a talker anyway, a dynamo of a woman. Hurt Jr. (he and his father were named Hurt because of the pain their mothers suffered during childbirth), who's 67, was noticeably more voluble here than at home, where his quiet demeanor perhaps shows the effects of the Job-like trial the Porters have lived through for most of this decade.

Until 2002, the Porters headed a nationally prominent charity, Kid Care. Started in the kitchen of their modest northside house in 1984, Kid Care had grown spectacularly, feeding more than 20,000 a month in the nation's first Meals on Wheels program for hungry children. As donations came in, the program had branched out into delivering health care and providing cultural-enrichment programs for inner-city kids.

Kid Care became well-known in short order. It was named as one of Bush 41's "Thousand Points of Light"- No. 866. Carol, a lifelong Republican, stood behind Bush 43 in the Oval Office when he signed the Faith-Based Initiatives Act. Kid Care had gone international, recognized as an NGO by the United Nations, where Carol had spoken. Carol was an ABC News "Person of the Week." Her face, along with those of needy children, adorned billboards all around Houston. A New York Times article called her "the Mother Teresa of Houston."

(Snip)

Then disaster struck, in the form of muck-raking Houston television reporter Wayne Dolcefino. In September 2002, on the local ABC affiliate, Dolcefino produced the first in a series investigating how Kid Care spent its money. He found plenty that was suspicious: money apparently spent on the Porters themselves - on fancy meals and hair salons, on personal property taxes, on friends and relatives and, as the nail in the coffin, on strip-club outings.
As Dolcefino's series ended, the Porters were sued by Texas Attorney General Greg Abbott. The AG's office shut down Kid Care and ordered another charity for children opened (without the Porters' involvement) in its place. The IRS joined in, claiming the Porters owed $550,000 for unreported income.

(Snip)

How had a "model charity" fallen so far, so fast? Were the Porters victims of a sensationalistic, ratings-hungry reporter and an attorney general who too readily accepted his reports as fact? Had their impatience with "bean-counting" and sound business practices doomed them when Kid Care went from a self-funded mom-and-pop charity to one with a $1 million budget and 15 employees? Was Kid Care poorly served by a board of directors who didn't exercise enough oversight? Or were the Porters brought down by the size of their ambitions for Kid Care - to not just feed hungry kids, but draw them out of the cycle of poverty?

The answer, in all cases, is yes.

(Snip)

At a 2002 board meeting, held after Dolcefino's series had begun to air, the board and the Porters discussed Kid Care's problematic "crisis intervention" program. Money tended to be spent wherever Kid Care staff saw a pressing need - whether it was a one-time school uniform purchase for a needy kid, a birthday party for a Kid Care volunteer who'd never had one before, or private-school tuition for a former Enron employee's child. "Crisis intervention" was a loosely used term, and it allowed Dolcefino to portray it as a way for the Porters to hand out money according to their personal whims.

(For the full engrossing story about a great nonprofit vanishing from the face of the earth in a very short period of time read on. Could it happen to you?)

http://www.allbusiness.com/government/government-bodies-offices/13144761-1.html

RESOURCES

Kid Care, Carol Porter, Wayne Dolcefino - The Kid Care story fizzles to a finish As told to Richard Connelly Published on December 11, 2007 The Houston News

http://www.houstonpress.com/2007-12-13/news/kid-care-carol-porter-wayne-dolcefino-weighing-marijuana-and-stopping-on-red/

Fed Up With Hunger from Life on Purpose, Undated

http://www.lifeonpurpose.com/index.php?task=more-info&page=66&websectionid=198

P.S. I’m sorry Published 20.DEC.07 Article from the Jewish Herald-Voice

http://kidcareinc.org/id18.html

'Mother Teresa of Houston' Fights Hunger and Government Aid by Sam Howe Verhovek, Published: Monday, February 6, 1995 New York Times

http://www.nytimes.com/1995/02/06/us/mother-teresa-of-houston-fights-hunger-and-government-aid.html?pagewanted=all

Better Business Bureau Suspends Membership of Kid-Care Charity. Article from: September 6, 2002 Knight Ridder/Tribune Business News Article date:

http://www.highbeam.com/doc/1G1-91161024.html

The Stories of Nonprofits Dying

http://dongriesmannsnonprofitblog.blogspot.com/2009/08/stories-of-nonprofits-dying.html

Nonprofit Theft – “A Few Bad Apples” or the Invisible Reality?

http://dongriesmannsnonprofitblog.blogspot.com/2009/09/nonprofit-theft-few-bad-apples-or.html

Responses to Article “Nonprofit Theft – ‘A Few Bad Apples’ or the Invisible Reality?”

http://dongriesmannsnonprofitblog.blogspot.com/2009/10/responses-to-article-nonprofit-theft.html


Friday, January 9, 2009

Your Nonprofit Library Fourth Shelf – Handling Press Releases, Working With the Media and Social Media

Do you have a Media Plan? An Advertising and Marketing Plan? Are you looking at branding your organization? May staff use social media in work? Do you have a media guide as part of or an adjunct to your business plan and personnel policies to help the organization share the Good News of the agency. The media guide also sets standards for staff about press releases, talking to the press/media and use of other communication opportunities. As with all other activity, it takes planning by an organization to utilize assistance from the press/media appropriately.

See Top 10 Reasons for Creating a Communications Plan by W.K. Kellogg Foundation: Jan 8, 2009
http://www.fundraising123.org/article/top-10-reasons-creating-communications-plan

Is it clear to staff, volunteers and board who may speak to the press/media? How does your organization respond to a cold call from a reporter? How does the organization respond to a disastrous headline in “today’s” newspaper or on TV? How will you handle the appearance of your newest employee in a suggestive or naked photo on YouTube?

You need written policies, procedures, and recordkeeping about how the organization relates to the media.

A staff-training event about the press/media can be very helpful. Newspapers and other local media may welcome a chance to discuss how best to contact and utilize them for information publication? Develop alone or with other agencies media training or workshop by a local editor or television newscaster, news blogger, or communications professor.

But what if newspapers are doomed as hinted in this article by James Surowiecki a staff writer for the New Yorker recently. The causes of the decline in newspaper are:

  • Fewer readers
  • Decline in advertising
  • The Weak economy
  • Free access to news on the internet including the news in newspapers
But Surowiecki does not think newspapers are doomed. There are other types of futures including the possibility they may become nonprofit organizations. For the full article, see:
http://www.newyorker.com/talk/financial/2008/12/22/081222ta_talk_surowiecki

Print media will remain on paper or on the web. New forms of communication are developing and this paper will help you consider those as well. I am no expert here. I have however found many articles and blogs by experts for your use and study.

Communication:

Why Optimization of Press Releases for Search Engines Is Essential

Over 27 million people use Google News and Yahoo News every month to find pertinent information. When doing a news search, the results often display relevant press releases and articles from the many thousands of different news sources. Neilsen/NetRatings reports the unique audiences of Yahoo News and Google News currently rival the online audiences of other current events and global news destinations such as CNN and BBC News and others. If the marketing strategy of your business includes the Internet, each and every one of your press releases should be optimized and distributed to the major news search engines.

The Facts on Journalists:

  • 98% of journalists go online daily
  • 92% go online for article research
  • 81% go online to do searching
  • 76% go online to find new sources, experts
  • 73% go online find press releases
The Facts on The Average American:

  • 68 million American adults go online daily
  • 30% use a search engine to find information
  • 27% receive news online
Sources: Middleberg/Ross Survey and Pew Internet and American Life Project
http://www.press-release-writing.com/options-pressroom.htm

When preparing a press release, consider carefully what the headline will be - tell the story in that headline or the opening sentence.

Always remember that the reporter may not have the same view of events and activities that you have. No reporter will give you the privilege to review the article before printing. If you are thinking about talking to a reporter "off the record", you need to be sure both of you understand what you mean; there is no common definition of that phrase and it is not a sacred bond.
Whatever you say to a journalist, assume it is on the record. If you ask to be off the record be prepared to be told “no”.

It can be helpful either alone or with other nonprofit groups to set up a meeting with the editor of the local press to talk about coverage of nonprofit groups. I have found editors very willing to have such meetings and to offer opportunities for op-ed pieces to be written by nonprofit leaders.

With technology available to your NPO, resist using it for everything you want to say in a press release. Bombarding the press and media by fax and e-mail will not endear you to them and it will result in no coverage when you really want it.

There are new ways of communicating through social media, blogs, e-mail, LinkedIn, Plaxo, Grouply, Facebook, MySpace, Twitter, Podcasting, LiveJournal, Delicious (social bookmarking), Technorati, Flickr, RSS feeds and so many others. The nonprofit leader must sort through them, assess what will work best for the mission and staff of the organization and begin using them. But the task becomes so daunting at times because there is a new one developed almost every week it seems. How will you distinguish between them? This article offers you guidance from some of the brightest and best social media giants with their passion for nonprofits.

The savvy nonprofit leader will also subscribe to at least one free service to keep informed when she/he and the organization are mentioned on the web. You will find many free services in this article, How to track media mentions of your org with RSS - http://netsquared.org/reptrackrss1
Advertising, promotion, marketing, public relations, publicity, sales, fundraising, and e-commerce -- what are they? How are they done? - http://www.idealist.org/if/i/en/faq/346-281/45-58

Please add to this list through the comment section below.

Topics:
  • Preparing a Press Release
  • Writing and Op-Ed Piece
  • Press Release Writing Style and Grammar
  • Formatting and Proofreading a Press release
  • Timing a Press Release
  • Using Photos
  • Writing Newsletters
  • Using Quotations in a Press Release
  • Lists of radio. TV and newspapers locally and nationally
  • Social Media
  • Web Sites That Offer Marketing and Branding Material
  • Activism
  • Annual Reports
  • Subscribe to Media-Related Newsletters and Blogs
  • Books - A Short List

Preparing a Press Release

Press Release Content Basics - http://www.press-release-writing.com/content-basics.htm

Avoiding the Most Common Traps of Writing a Press Release
http://www.press-release-writing.com/newsletters/t125-traps.htm

10 Tips for Writing a Feature Press Release - http://www.guidestar.org/news/features/feature_press_release.jsp?source=nov08nwsltr

11 Strategies for Being a Great Business Writer - http://www.workforce.com/archive/feature/22/24/72/223536.php (Free membership required)

12 Tips for Writing Great Press Releaseshttp://www.press-release-writing.com/downloads/PressReleaseWriting-12Tips.pdf

Knight Communication online guide, News Release Workshop - http://www.knightcommunications.org/workshop/index

Ten Immutable Laws of Storytelling - http://agoodmanonline.com/pdf/free_range_2007_06.pdf

What Makes a Press Release Newsworthy? -
http://www.press-release-writing.com/newsletters/t229-news.htm

Ten Commandments for Being the Company Spokesperson Quotationshttp://www.press-release-writing.com/newsletters/t236-spokesman.htm

Use Press Releases Effectively During The Holiday Season - http://www.press-release-writing.com/newsletters/t221-holiday.htm

Pitching Nonprofit Stories to the Media: Make it Timely, Newsworthy and Relevant - http://nonprofit.about.com/od/nonprofitpromotion/a/pitching.htm

Sample press releases - http://www.press-release-writing.com/sample-press-release.htm

Press release template - http://www.press-release-writing.com/press-release-template.htm

Reaching the Right Audiencehttp://www.press-release-writing.com/newsletters/t225-audience.htm

Creating An Online Press Room and Extending The Life Of Your Press Release - http://www.press-release-writing.com/newsletters/t216-pressroom.htm

Robert Wood Johnson free material on press releases and communications from its Quarterly Capacity-Building Audio Seminars for Grantees Communications Strategies in Addiction Prevention and Treatment Grantmaking - http://www.rwjf.org/pr/product.jsp?id=34006

Writing an Op-Ed Piece (An op-ed piece is an article that appears in a newspaper on the page opposite the editorial page.)

Nine Tips for Writing Op-Eds That Get Publishedhttp://www.pnnonline.org/article.php?sid=7102

Tips for Getting a Charity's Views Into a Newspaper's Editorial Pages. Read the “Dos” and “Don'ts” here – http://philanthropy.com/jobs/2003/05/29/20030612-885735.htm

Rutgers, The State University of New Jersey, Editorial Style Guide - http://ur.rutgers.edu/styleguide/

The League of Women Voters of New Jersey League Editorial Style - http://www.lwvnj.org/members/resources/editorialstyle.shtml

Press Release Writing Style and Grammar

The leader on media coverage and news reporting is the AP Stylebook and Briefing on Media Law - http://en.wikipedia.org/wiki/Associated_Press_Stylebook and http://www.apstylebook.com/

See article about Media Strategy To Go with Your Business Planhttp://www.press-release-writing.com/newsletters/t146-timetable.htm

Journalists Tool Notebook (Great links to resources) - http://www.refdesk.com/jourtool.html

Getting a Grip on Grammarhttp://www.press-release-writing.com/newsletters/t195-grammar.htm

Writing Style Guide (Given to all journalists at The Economist) -http://www.economist.com/research/StyleGuide/index.cfm

Formatting and Proofreading a Press Release

Press Release Formatting 101 - http://www.press-release-writing.com/newsletters/t224-formatting.htm

Suggestions for formatting a press release - http://www.press-release-writing.com/formatting-suggestions.htm

Ten Invaluable Tips For Proofreading Your Press Releaseshttp://www.press-release-writing.com/newsletters/t170-tentips.htm

Proofreader's Marks - http://www.press-release-writing.com/resources/proofreadersmarks.pdf

Timing a Press Release

How often should you have a press release?http://www.press-release-writing.com/newsletters/t231-howoften.htm

As a general rule of thumb, Tuesday, Wednesday, and Thursday early to midmorning are the best times and days of the week to distribute a press release - http://www.press-release-writing.com/prguru/prg3.htm

Public Relations Strategies and Media Relations: Tips for Nonprofits and Advocacy Campaigns - http://www.fenton.com/pages/5_resources/nowhearthis.htm

Using Photos

Should You Send Photos with Your Press Releases?
http://www.press-release-writing.com/newsletters/t232-photos.htm

General Releases for Photos, Videos - http://www.videouniversity.com/releases.htm

Writing Newsletters

Tips for Perfecting the Email Newsletterhttp://www.nptimes.com/instantfund/07Sep/IF-070913-1.html

Writing e-Newsletters - Tricks of the Tradehttp://www.cottongraphicdesign.com/ezine-marketing/24857.php

Writing SEO (Search Engine Optimization) Friendly E-newsletters Develop Digital Newsletters that Get Great Circulation - http://marketingpr.suite101.com/article.cfm/writing_seo_friendly_enewsletters

Writing Great ALT Tags (for images) for Your E-Newsletter, by Kivi Leroux Miller - http://www.nonprofitmarketingguide.com/blog/2007/03/07/writing-great-alt-tags-for-your-e-newsletters/

Using Quotations in a Press Release

Use Famous Quotes to Spice up your Press Release - http://www.press-release-writing.com/newsletters/t223-famousquotes.htm

quoteWorld.com - http://www.quoteworld.org/

The Quotations Archive - http://www.aphids.com/quotes/index.shtml

Famous Quotes.com - http://www.famousquotes.com/

Quoteland.com - http://www.quoteland.com/

Thinkexist.com - http://en.thinkexist.com/quotes/top/

Reference Desk for Facts and More - http://www.refdesk.com/

Four Types of Interviews for Getting Powerful Quotes in Press Releases - http://www.press-release-writing.com/newsletters/t196-powerfulquotes.htm

Lists of radio, TV and newspapers locally and nationally

NewsLink for Media and Press - http://newslink.org/news.html

U.S. Newspaper List - http://www.usnpl.com/

International Telephone Directories - http://www.infobel.com/en/world/index.aspx

Newseum, displays certain daily newspaper front pages in their original, unedited form - http://www.newseum.org/todaysfrontpages/

All the Top Nonprofit News - http://nonprofit.alltop.com/

Social Media

Civic Engagement on the Move: How Mobile Media Can Serve the Public Good - http://www.aspeninstitute.org/site/c.huLWJeMRKpH/b.4197611/k.6190/Civic_Engagement_on_the_Move_How_mobile_media_can_serve_the_public_good.htm

Beth’s Blog: How Nonprofits Can Use Social Media A place to capture and share ideas, experiment with and exchange links and resources about the adoption challenges, strategy, and ROI of nonprofits and social media - http://beth.typepad.com/

12 Tips for Nonprofits On Getting Started With Social Media: Social Networking Is Investment in the Future by Joanne Fritz, About.com - http://nonprofit.about.com/od/socialmedia/tp/Tipsstartsocialnetworking.htm

9 Steps to Prioritize Nonprofit Social Media Training and Experimentation by Britt Bravo - http://www.netsquared.org/blog/britt-bravo/net2thinktank

What Can Social Networking Do for Your Organization? Tips and tools to help your nonprofit get the most out of online networks - http://www.techsoup.org/learningcenter/internet/archives/page9215.cfm

Looking for training Net2ThinkTank: Key Questions about Social Media Training - http://www.netsquared.org/blog/amysampleward/net2thinktank-key-questions-about-social-media-training

Here is the story of one NPO using Second Life. GoodDogz.org is a 501(c) (3) non-profit organization dedicated to educating potential dog owners on dog selection and care and supporting the efforts of rescue groups. They believe that by assisting with good dog-owner matches, they’ll give each family the best opportunity for a life-long relationship with their new dog and help to keep dogs out of shelters. Second Life and Nonprofits - My Take
http://www.bethjbates.com/index.php/2008/10/02/second-life-and-nonprofits-my-take/

Video About Nonprofits and Second Life - http://secondlife.techsoup.org/content/second-coming-second-life-video

How to raise the profile of your nonprofit in 2009 - http://www.nj.com/helpinghands/nonprofitknowhow/index.ssf/2009/01/how_to_raise_the_profile_of_yo.html

50 Steps to Establishing a Consistent Social Media Practice, July 27, 2008
http://www.chrisbrogan.com/50-steps-to-establishing-a-consistent-social-media-practice

Beware: Your 'tweet' on Twitter could be trouble: Latest networking craze carries many legal risks. http://www.law.com/jsp/nlj/PubArticleNLJ.jsp?id=1202426916023

Feedback From Users Of Twitter As A Training Tool - http://newlearningplaybook.com/blog/2008/12/31/feedback-from-users-of-twitter-as-a-training-tool/

Social Media Outreach: Non-Profits are the Key posted by Rezwan –http://rising.globalvoicesonline.org/blog/2008/01/21/social-media-outreach-non-profits-are-the-key/

Nonprofit Organizations and Online Social Networking: Advice and Commentary - http://www.coyotecommunications.com/outreach/osn.html

Social Media Tool Box created by the WeAreMedia community - http://www.wearemedia.org/tools+template

Resource Kit for Creative Community Engagement - http://creativecommunity.flexiblelearning.net.au/

Understanding the Legal Issues for Social Networking Sites and Their Users - http://technology.findlaw.com/articles/00006/010966.html

Web Sites That Offer Marketing and Branding Material

All About Marketing - http://www.managementhelp.org/mrktng/mrktng.htm

Branding Your Nonprofit Through Your Website - http://www.alderconsulting.com/branding.html

Smart Chart; Helping Nonprofits Make Smart Communication Choices -
http://www.smartchart.org/

Media Strategies for NGO Sustainability! - http://www.sangonet.org.za/portal/index.php?option=com_content&task=view&id=7710&Itemid=446

Fact Sheet: Marketing for Charitable Nonprofit Organizations - http://www.archrespite.org/archfs7.htm

Essential Fundraising News Release - http://nonprofit.about.com/od/nonprofitpromotion/a/newsrelease.htm?nl=1

New Rules in Public Relations - http://www.davidmeermanscott.com/documents/New_Rules_of_PR.pdf

CHIP and Children’s Medicaid Campaign Graphic Identity and Branding Style Guide - http://www.chipmedicaid.org/files/outreach/logos_graphic/CHIP_GraphicsStandardsGuide.pdf

Katya’s Nonprofit Marketing Blog - http://www.nonprofitmarketingblog.com/comments/5_ways_to_get_people_to_sign_up_for_your_email_list/

See What Your E-Newsletter Looks Like in Different Email Programs -
http://www.nonprofitmarketingguide.com/blog/2009/01/06/see-what-your-e-newsletter-looks-like-in-different-email-programs/

Activism

Tools for Citizen Journalists - http://www.kcnn.org/tools

American Opportunity: A Communications Toolkit
http://www.opportunityagenda.org/american-opportunity-communications-toolkit

Smart Chart: A Tool to Help Nonprofits Make Smart Communications Choices
http://www.spitfirestrategies.com/pdfs/smart_chart_2.pdf

Affordable New Tools and Strategies for Online Activism - http://www.idealware.org/articles/online_advocacy_tools.php

From Business Week, The Chart of Social Media Behavior in the U.S. - http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif

A Triumph of Trust: Five Principles of Nonprofit Social Media Strategy by Michael Gilbert - http://news.gilbert.org/TriumphOfTrust

The Media and the Law - A handbook for community journalists (From South Africa)
http://fxi.org.za/PDFs/Publications/MediaandtheLawHandbook.pdf

Five Ways to Save Money Using Online Conferencing Tools - http://www.nptimes.com/technobuzz/TB20081223_2.html

Evaluating Online Activities - http://www.coyotecommunications.com/culture/online2offline.html

Annual Reports

What Must Be in an Annual Report? - http://www.idealist.org/if/i/en/faq/242-151/45-58

Tips for Creating a Good Annual Report - http://www.zpub.com/sf/arl/arl-tips.html

Ten Tips for Writing a Great Annual Report - http://nonprofit.about.com/od/nonprofitpromotion/a/annualreps.htm

Subscribe to Media-Related Newsletters and Blogs

Getting Attention is a free e-newsletter, published bi-monthly by Nancy Schwartz & Company - http://www.nancyschwartz.com/

PRW Newsletter is a free e-newsletter from Press-Release-Writing.com - http://www.press-release-writing.com/prw-newsletter.htm

Beth Kantor’s Blog - http://beth.typepad.com/

Books – A Short List

Publicity for Nonprofit: Generating Media Exposure That Leads to Awareness, Growth, and Contributions by Sandra L. Beckwith

Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media by Kathy Bonk, Emily Tynes, Henry Griggs, and Phil Sparks

The Associated Press Stylebook by Associated Press

Attracting the Attention Your Cause Deserves by Joseph Barbato

The Copyeditor's Handbook by Amy Einsohn

Please add to this list through the comment section below.

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